Bollywood star Shah Rukh Khan has been chosen as the brand ambassador of JMJ Group firm XXX Energy Drinks Limited. The company is targeting sales of Rs 100 crore from the brand by 2015, said it is looking to set up its first production facility for which it is scouting for location.

“We are in talks to get Shah Rukh Khan as brand ambassador… We will officially announce in March or April next year,” JMJ Group Vice Chairman Sachin Joshi said.  Earlier this year, the brand has been associated with Khan’s IPL team Kolkata Knight Riders (KKR) as its principal sponsor.

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