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‘Kolaveri Di’ just won the YouTube Gold award makes it to Time Magazine, a perfect example of emerging Viral Marketing
Dec 9th
‘Kolaveri Di’ has become a sleeper blockbuster by crossing 10,559,994 hits since its release on Nov 16 on youtube.com. Tamil actor Dhanush penned and sung himself this funny song which has been composed by 18-year-old debutant music director Anirudh Ravichander which will be a part of Dhanush’s next film ’3′, which is being directed by his wife Aishwayra. The film also stars Shruthi Haasan.
The song created such a craze from children to youngsters to celebrities. Kolaveri has just won the YouTube Gold award, which is presented to viral videos from across the world. Anirudh says, “It is true. The record label has received official intimation. I don’t know if they will have a function to present the award but yes, Kolaveri has been chosen for the award.”
Not only that, but an article and the lyrics of the song have also been featured in edition of the Time magazine. Anirudh smiles and says, “I’m not sure about this fact but someone I know told me that it is after 20 years after More >