The concept of Digital India is slowly taking shape and steadily moving towards digital transactions.  Online shopping is one big thing and seems to be growing fast. With number of apps for literally to book or buy anything of daily use digital payments are now very common. Booking a cab in Ola or Uber, order groceries, booking tickets for movies or for travel are all now at smartphone user’s finger tips. With internet facility reaching the rural India as well online transactions are tend to grow in future. India is a flourishing market for all things digital.

Now auto drivers and street vendors are using digital payment apps. Big players like Google already launched the Google Pay app and already recorded an 81 billion transactions. Amazon recently launched Apple Pay to leverage on the large customer base using Amazon services such as Amazon Prime.

Facebook CEO Mark Zuckerberg recently announced that “WhatsApp Pay” will be launched in India very soon. There is a huge user base in India for Facebook, Instagram and WhatsApp and its easy to interact with business that too privately. With all the digital biggies in the digital payments market, India’s digital payment industry is expected to be worth one billion dollars by 2023.

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